Marketing is an important part in every businesses. Especially such as now, when we are facing the global economic crisis; marketing absolutely have to be be done in order to make profitable business or at least enable to cover daily overheads.One of the many ways of marketing is through the email.
Nowadays many companies are doing their marketing via email, why? The main and very basic reason is because of low cost. Probably, its almost FREE marketing method.
Compare to sending mail using direct mail [letter, email marketing is economical. If you use regular letter, you need to spend some money for design, printing, and postage. Marketing through email is really affordable for everyone.Email marketing also allows you to reach more prospects with less time effort. To perform successfully, you need more bio data from your data base.
More data you have, more target can be reached. What you need is to send them more information you on promotional products. When they interested on the items, they might make some deals.
Even though direct mailing still apply for some people as old method and the mail recipient to check their inbox, but I believe more people prefer to check the email.
Furthermore, checking email is more convenience. According to the source, the cost to reach five hundred emails, less than a quarter of the cost of reaching five hundred direct mails.Another reasons why email marketing still the most effective from other method is because it takes less work and human resources required.
Beside, I will cause of increase on the labor budget. It seemed that email marketing is the most effective and efficient for everyone so far.